The project’s objective was to develop a design concept and an original shape of a plastic bottle for an innovative product that would reflect the preferences of the target audience consisting of young individuals with an active lifestyle who take good care of their health.

The Agency have developed a unique cap and a convenient sporty shape of the bottle specifically for this brand. The narrower part of the packaging fits the palm nicely, and twisted lines of the design create associations with the dynamics of an active movement. The Active logo is implemented by way of debossing (inflected shape). It is made in a special style that is seen in athletic clothing or items pertaining to active recreation. The idea of mobility can be also seen in the energy-filled Active logo featuring on the label.