Client: Mettem Technologies
Project: Barrier Brand Visual Concept's Restyling
Barrier water filters’ new visual image had to put its design aside from that of the competitors and differentiate filters by type. Creative efforts of the Agency resulted in a nonconventional package. Special attention was paid to product and water illustrations. While photographing we played with shooting angles, reflections, and water drops.
Barriers' package also has an illustration of NanoPlus filtering technology. Filters are differentiated by type with different dominating colours and flowers- that bring up associations with natural qualities of water filtered.
Restyling resulted in a high quality package that communicates the brand's positioning - «Barrier stands on guard over your health». Barrier gained first prize in «Health and Personal Hygiene» category of most prestigious EFFIE competition.
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