Client: Pepsi Company
Project: Development of the Aqua Minerale Beauty Brand Visual Image
Aqua Minerale Beauty is an innovative product on the Russian market: This pure carbonated water contains a complex of vitamins and minerals enhanced with the “Flavorcene” herbal extract, which strengthens skin capillaries thereby preserving its health, youth, and beauty.
The target audience of the brand includes young and energetic individuals, who enjoy success, pursue their careers, keep up with the latest trends, and want to look good. AM Beauty is a source of vital force, helping them to enjoy life and stay dynamic, attractive and confident.
The image developed by the agency reflects healthy properties of the product and differentiates it from the traditional Aqua Minerale water. According to the studies, the packaging was highly praised by the consumers. |