Bolor is the leading vodka brand of Mongolia produced since 1981 and a traditional supplement to every high party reception of the Soviet times. In spite of high brand recognition, Bolor’s market share is suffering a decrease due to the competitors’ activity. The new design is to restore the brand’s leadership.

The new design’s aim was to reattach this audience while attracting a new younger one. Hence, the new design was to stand out of that of the competitors’, to be up-to-date, and premium.

The etymology of the word “bolor”, which is translated as “crystal” made up the design’s basis. A sparkling diamond is associated with purity, high-class living, and stability.