In 2007 the Kraft Foods Company entered the Russian market of premium chocolate candies with a new Cote d'Or brand. The development of the design and structuring of the Cote d'Or packaging was carried out by the Soldis Communications Agency.

Design’s main function was to transmit the brand’s premium nature and appeal to the successful city dwellers. The Agency emphasized premium nature of the brand using such stylish elements of the design as gold stamping, Cote d'Or logo made using the method of selective varnish, and beige and brown color range. Special attention was paid to the image of a candy, which adds refinement and premium nature to the packaging, and also speaks about the highest quality of the product. The unique structure of the packaging have been developed for the Cote d’Or brand, such as sliding containers, in which each candy is located separately emphasizing its uniqueness. Cote D’Or candies taste sweet life!