The objective of the project was to develop a trade mark, glass shape, and the design concept of the packaging for the new vermouth.

Target audience of the brand includes women with average and above average income level. They go to restaurants, bars and night clubs, love to emphasize their style and status, and prefer products with the original design.

The logotype became the central element of the brand communication, which serves as a pedestal for the brand icon – a couple dancing against the background of the moon, whose light illuminates the night cityscape. The contour of the label is shaped as a crescent moon, supplementing the general concept and emphasizing the original shape of the bottle. The color of the label contrasting with the color of the bottle and the unusual form of the glass distance the product from the competitors, which makes it stand apart on the store shelf.