The large-scale project to expand the Ehrmigurt yoghurt product line resulted into the creation of drinking yoghurts.

The target audience of the brand includes women of 25-45 years old with the average and above average income levels. They take good care of their families, value warm relations and have a dynamic lifestyle.

The updated design concept communicates basic properties of the brand, which include its modern and optimistic nature, and also gladness of consuming a tasty beverage. The name of the producer was printed in smaller letters in order to increase the size of the brand name; the product illustration area now communicates more clearly the idea of purity, freshness and naturalness of the ingredients. The background is blue as it communicates the idea of lightness.

The consumers accepted the novelty positively, and the sales went up.