The restyling effort was focused on the following: to emphasize visually high quality of the beverages, to make a brand more modern and attractive for the wide audience, to take into account the high loyalty of the consumer to the existing image of the product.

Recognizability and keeping the familiar image of the brand were achieved through preservation of basic elements of the previous design. They have put an emphasis on the logotype in the new concept, which attracts attention of the customers, reflects dynamics and festive nature, which are characteristic of the brand image. The differentiation by type was achieved through traditional images of tastes implemented at the modern level of quality.

The updated look of the brand combines bright and saturated, but at the same time unobtrusive colors, which is positively perceived by both the young people and older generations.