Pharmonyx is one of the leaders in the sphere of services for business management on Russia’s pharmaceutical and consumer goods markets, it turned to Soldis Communications Agency in order to create its own product line of the household chemistry.

The core of the target audience is formed by women of 30-50 years old with average or high income. They are not satisfied with the widely advertised all-purpose household chemistry products, and are therefore ready to buy more expensive and highly specialized products.

The design concept of the packaging was developed in accordance with the general communicative solution, and also with due account taken of the wishes of the consumers, and contains a very detailed accompanying information about the brand, aimed at understanding by the consumers of the unique features of each product.