The Agency needed to create a more contemporary and more expressive visual image of the brand, which would retain its recognizability and attract new buyers. Based on the studies, it was established that young parents most positively perceive the pastel and soft tones on the labels of baby formulas. The renovated design concept was implemented in a tender and touching style.

The white background communicates the naturalness of ingredients, and the colored plates of soft tones differentiate the Fruto-Nyanya tastes. The baby nature of the brand is transmitted through the logotype allegedly drawn by a child. The activated inscriptions indicate to the rational properties of the product (direct squeezing, vitamin C, etc).