The premium Mongolian Har Horum beer is produced by APU company since 2003. The brand has vast consumership and high brand-name recognition. To sustain its popularity and to attract new audience of successful young men and women who following the latest trends still appreciate traditional values Har Horum required urgent update of its visual conception and it was Soldis Communiations that undertook the redesign.

The new design is the combination of traditional national symbols - a siver tree and a magic fountain (symbols of the ancient city of Karakoram) - and modern graphic design, - well recognised symbols in modern performance.