LLC “Rus Food Management” assigned Soldis Communications Agency to undertake the redesign of logo and packaging of its frozen products' (vegetables, mushrooms, berries, mixes) brand “Kraski Leta”(literally “Summer Colours”). The new design is to fit in with the product's motto “Get Good Humour and Be Healthy.”

The choice of deep red as core colour is based on the Russian perception of red as a trim and festive colour. Moreover, “red” in Russian is phonetically and semantically close to the word “beautiful” and the brand's name “kraski”- colours. Colour mix also adds to the festive, summer impression.

The new packaging transmits both summer impression and the notions of quickness and health-giving qualities.