In order to rise its standings in the medium segment Talosto Company decided to renovate its “Masteritsa” brand of quickly made pancakes. The renovation was to attract attention to the high quality and naturalness of the product’s ingredients, to use the innovative design of the packaging, and to provide for differentiation of various tastes in the product line.

The idea of high quality of the brand is transmitted through light color variations and vivid product illustrations. To personalize the brand we created the brand’s character – “masteritsa” (a handywoman), who is about to serve hot pancakes to her family. The rounded corners of the logo’s type also support the homey atmosphere, created by the brand’s design. Special information billets testify the naturalness of the ingredients.