MilkTime products are aimed at active, social and financially independent women. Health giving and well timed food is a part of their lifestyle. That is why these are stylized illustrations of their day pastime – riding on a good car, dreaming of a trip to exotic countries – which formed basis of the new brand image.

Bright food illustrations which are so common for the yoghurt category gave place to small high quality pictures of the product at the package’s bottom. They help to show and differentiate tastes.

The logo shape resembles the clock and thus communicates the brand’s USP: each product of MilkTime is specially worked out for a certain time of the day, which increases their health giving qualities.