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Client: Wimm-Bill-Dann
Project: Holiday Package Development for Morand Truffles
To support its winter and spring sales Wimm-Bill-Dann company commissioned Soldis Communications Agency to create holiday package for its Morand truffles. The new design was to create lively welcoming atmosphere of spring holidays and to transmit such qualities of the brand as refinement, classical style, elegance, solidness, and prestige.
Holiday atmosphere is transmitted through fancy ribbon, patterns, tecret, and a card with an extract from Michel Polnaref’s song “All boats, all birds”, 1969. Poetry is to bear associations with love, spring and romance. As indirect rhyme and love tension are characteristic of French poetry, and we needed a few succinct lines, we composed a short original rhyme. Poetry, visual aesthetics, and excellent taste unite to make you fall in love with the brand! |
