Kuntsevo trading house challenged Soldis Communications Agency with the task of complex redesign of the “Na Zdorovie” brand. The Agency was to communicate the renewed positioning of the brand “Na Zdoroviye”, according to which it should be not within the confectionery group but within the category of healthy and fast cooked breakfasts.

The Idea of light and healthy meal is communicated through the logo’s light graphics, and package recognition on the shelf is established by its color decision. New product illustration area clearly differentiates flavors within the product line and highlights the product's fast cooking characteristics.