The market specifics include a large number of producers. Therefore, someone who is not an active user finds it difficult to single out a brand that would guarantee the product quality. The project focused on creating such a brand.

The Agency has developed a modern westernized name that is not linked to any language. It can be easily read and memorized, carries positive energy, and is reminiscent of a holiday. At the same time, it builds an association with the name of classical wines, thereby emphasizing the impeccable quality of the product.

The design concept also implements the key idea of the product showing the image of the country of provenance of the wine.