The target audience of the product includes young women living in large cities.

The new brand was to emphasize the status, taste and style of its consumer; it was also necessary to show the unique properties of the product that was created using natural wine.

The goal was achieved by way of combining in the brand of the retro motives and elements of contemporary design, merging vanguard style and attributes of the classical wine-making.

All elements of the brand identity are aligned in an associative array, which corresponds to the assigned positioning.