The restyling was aimed at strengthening the brand’s market position and attracting the customers’ attention to the new SKU – small sized and fully natural dumplings “Little Sam Samych”. Soldis Communications succeeded in updating the design concept, making it laconic and bright, that would help the brand to stand out of the competitors. The brand’s logo is now easily readable and executed in an up-to-date technique. The closed pose of the character was changed to an open and friendly one.

Little Sam Samych, aimed at the schoolchildren as well as for the adults, was executed with the use of children’s design elements and leaf-green ecologic background.