Shikhan occupies one of the leading positions on the market of the Republic of Bashkortostan. However, the studies have revealed that the packaging was perceived as too simplistic and uninformative.

The task of project was to make the packaging more modern, to ensure an associative link with masculinity and calmness, keep the product within the low price segment, connect name Shikhan (mountain in Bashkiria) with the visual image of the brand.

New Shikhan logotype acquired an easily readable, characteristic and memorable font, which attracts attention. The snow-covered mountain top conventionally represents the region of production, and the hovering eagle symbolizes masculinity and love of freedom.
With all the serious changes, the trademark remained recognizable for the loyal buyers and became more interesting for the buyers of other trademarks.