The Barkhat (Velvet) candies with alcoholic filling hit the Russian market in 1998 and are among the most popular boxed chocolates.

Men and women older than 35 years of age with average income level are the target audience of the product. They enjoy nice conversation and easily find occasions for throwing a party with friends, to go to see each other and give gifts to each other.

The Soldis Communications Agency faced the task of developing a modern packaging design that would reflect the atmosphere of friendliness and festivity. The design concept also took into account the updating of the product illustration area, whose goal was to differentiate the tastes and visualize the alcoholic fillings.