The latest trend shows an increase in the consumption of noble and light alcoholic beverages. Launching on the market of a new cognac brand Slavyansky is part of this trend. The target audience includes men of 30-45 years of age with the average income level, who prefer not “to drink much”, but “to drink a little with gusto”.

Soldis Communications was required to create a design concept, which forms the image of a traditionally conservative product built in the classical canons of the cognac design.

The design concept is interesting in a way that the harmonious combination of the traditional for the cognac brand elements, such as color and the font graphics, gives a new recognizable image. There is also a cardboard case, which makes it possible to use Slavyansky as a gift item, which expands the area of demand.