The Soldis Agency faced the task of developing a design concept and shape of the packaging of a premium innovation beverage with natural components.

Men and women of 25 to 40 years of age with higher education, stable earnings are the target audience of the product. They have interesting, high-paid jobs; they are energetic and follow the latest fashion trends, and take good care of their beauty and health.

The general stylistic solution of the packaging is laconic. They have selected dark-blue and red colors for the identity, which transmit the nature of the brand, its brightness, expressiveness, dynamics, and energy. Special attention was paid to the development of an ergonomic shape. The grooves in the bottle were made using a special relief and invite to grab the bottle.