In order to expand the product line using a relatively inexpensive brand, Tinkoff turned to the Soldis Communications Agency in order to have it develop a trademark and a design concept of the new product packaging.

The T beer is a brand of the medium price segment, whose target audience includes active and independent young men. The Agency needed to create a visual image of the brand that would be equally easily perceived by the audience both in Moscow and small towns.

The laconic nature and conceptualism of the label combined with contrasting colors highlight the product among its competitors and draw attention of the target audience. Thin and elongated shape of the label underlines the style of the product, whereas the original cap, which makes the use of the bottle more convenient, acts as an additional motivator.