The Hygiene Kinetics decided to expand its brand portfolio into the segment of medications intended for care of seriously ill and bed-ridden patients.

The core of the target audience includes 30-55 years old women with average income, who take care of sick relatives. The packaging of the brand is implemented in a quiet, abstract style. Its color solution contains soft colors, which breathe freshness into the concept, and certainty about the future in the consumer.

At the customer’s request, the product’s visualization yielded place to figurative image of a leaf within the outline of a heart. The green foliage performs several functions: it tackles the health subject and set the product apart from its competitors.