Client: SanInBev
Project: Restyling of Tolstiak Beer Brand
The restyling was aimed at updating the brand’s visual image and personifying the brand.
Soldis updated the image of brand’s cue figure Tolstiak (literally ‘a fat man’) which now easily communicates the brand’s spirit: cheerfulness, kindness and easy going temper.
The idea of high quality beer was communicated through the label which resembles the Federal Quality Mark in its form.
Colour coding parallels the new design with the old one and provides for differentiation of various tastes within the product line.
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