Utrenneye cookies by Bolshevik have good brand awareness on the Russian market, so the Agency was to further strengthen the brand’s market position and attract new customers.

The new design was to secure modern nature of the brand and make it more dynamic. It was vital to highlight the product’s health-giving qualities, provided by vitamins, natural honey, and cereals.

The dynamic and contemporary nature was communicated through the redesigned product illustration area, modern bright fonts but less bright sunlight of the background. The health giving qualities were made clear by putting the illustrations of the cookie’s natural ingredients at the forefront, photorealistic illustration of the product area, and a sign saying: “Utrenneye fills you with energy. It’s ideal for the while family”. The new design is for the young and for the active!